Vitality addresses the billion-dollar adherence problem for pharmaceutical brands, retail pharmacies and healthcare providers with a simple device — a cellular-connected pill cap. Vitality GlowCaps illuminate, play a melody, and even ring a home phone so patients don't forget. They can send weekly emails to remote caregivers, create accountability with doctors through an adherence report, and automatically refill prescriptions. Vitality is the only company with a product designed to tackle the combination of factors that conspire to cause noadherent behavior. Leveraging deep expertise in customer research, wireless consumer electronics, web services, and behavioral psychology, Vitality's patent pending solutions offer each patient the optimal mix of intervention, feedback, reminders, accountability, education, and incentives to improve their ongoing medication adherence.