TVision measures actual attention, “eyes-on-screen”, to television advertising and programming. The technology provides advertisers, agencies, and television networks with the second-by-second, person-by-person data required to truly understand advertising, planning and programming effectiveness. TVision uses state-of-the-art computer vision technology to anonymously and passively collect viewer behavior, attention, and emotional reaction second-by-second, person-by-person from the natural viewing environment, without impacting privacy.
VMS has been immensely helpful. With the help of VMS we were able to acquire our first paying customer just after graduating from MIT. That one customer led to many more in the subsequent months. VMS has been tremendous!