Affectiva understands the importance of emotions – in every aspect of our lives. It shapes our experiences, our interactions and our decisions. In an increasingly technology-driven world, emotion is either absent or oversimplified. Our mission is to digitize emotion, so it can enrich our technology, for work, play and life. With backing from The National Science Foundation, Kleiner Perkins Caufield Byers, and WPP, we have created a strong commercial track record with Affdex, an automated facial coding solution that combines stellar science, cutting-edge IP and scalable SaaS infrastructure. Based on a strong foundation of MIT science and Silicon Valley SaaS, our company is leading the effort to emotion-enable technology. Starting with media and ad research, we are proving the value of integrating real emotional insight.
VMS was instrumental in getting us off the ground; our team of mentors had varied backgrounds and brought different perspectives on starting a business, everything from building a pitch, raising money, defining the product and building a viable business model. The VMS network of mentors and other ventures, continues to provide valuable advice to us as we scale our company. We feel lucky to have gotten this sort of support as we spun out.